Eight Ways to Utilize Digital Advertising To Increase Brand Awareness and Conversions
By: Kate Ford
If you need to get your product or service in front of a large audience, relying solely on organic posting is not going to cut it. To increase brand discovery, reach new audiences, and retarget to potential leads, your company needs to start investing in a digital, paid advertising strategy.
Eight Ways to Utilize Digital Advertising To Increase Brand Awareness and Conversions
1. Product Discovery. 78% of US consumers discover new products on Facebook and one-third of shoppers purchased a product they discovered from social media ads. With 4.4 billion users, social media advertising provides a huge opportunity to reach a variety of audiences on many different social platforms and increase your likelihood of sales.
2. Warm Outreach. Social media and pay-per-click advertising also offer marketers the opportunity to engage people on a granular level. Unlike traditional media (such as television or radio), digital advertising has the capability to target potential customers through custom audiences or based on their age, location, and interests.
3. Video Conversions. Research shows that consumers are 144% more likely to add a product to their cart after watching a video. Digital advertising helps you to easily share videos with your audience and to test video engagement to determine which videos resonate the most with them.
4. Utilize Multiple Digital Platforms for Ads. It takes an average of eight touchpoints to convert a prospect into a buying customer. If you place ads on multiple platforms, you have a greater chance of staying top of mind. For example, if you run a Facebook ad campaign and a Google pay-per-click campaign together, your prospect's first touch might be through social media followed by a second touch in their Google search results.
5. A/B Testing. Marketers aren't psychics (as much as we wish we could be!) and consumer behavior often changes quickly. A/B testing helps to determine what best resonates with your audience and provides specific insights so that you can make informed business decisions. And better information at your fingertips will help you to increase the likelihood of future conversions.
6. Specific Campaign Types. Depending on your company's business goals, you can create different types of campaigns through digital advertising. Utilize traffic ads to increase website visits or lead generation ads to discover actual leads for your next email or text campaigns.
7. Abandoned Shopping Carts. The total value of abandoned eCommerce shopping carts is $416 trillion. Digital advertising can help you create retargeting campaigns that specifically focus on individuals who added items to their cart but never completed their purchase.
8. Return on Investment. Digital advertising has a great return on investment for marketers. Google ads, for example, offer a 200% ROI (for every $1 spent, you earn $2).
When to Consider Outside Help
If all of this sounds overwhelming or out of your wheelhouse, you are not alone! Business owners have a lot on their plate and often, marketing falls to the wayside. If you and your team are looking to focus on operations and hate keeping up with the latest trends, consider setting up a free advertising strategy call with Social Cookie!
During the call, we will go over your marketing needs and see if our services would be a good fit for your brand. Plus, you will receive a Free Digital Ad Audit after the call! Each Ad Audit analyzes your latest ad campaign and provides tips on how to make your ads more successful in the future.
Interested in a chat? Book a Call and start getting your questions answered today!
