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Welcome to our musings.

Here we share our recipes for success, case studies, expert social media tips and tricks, and whatever else is on our mind.

Advertising Strategy, Digital Advertising, Guide, Marketing Strategy, Marketing Guide, Social Cookie Media Marketing Julie Colangelo Advertising Strategy, Digital Advertising, Guide, Marketing Strategy, Marketing Guide, Social Cookie Media Marketing Julie Colangelo

Eight Ways to Utilize Digital Advertising To Increase Brand Awareness and Conversions 

To increase brand discovery, reach new audiences, and retarget to potential leads, your company needs to start investing in a digital, paid advertising strategy.

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Marketing Guide, Marketing Strategy, Email Marketing Guide, Marketing Automations, Preferred Partner, Social Cookie Media Marketing Julie Colangelo Marketing Guide, Marketing Strategy, Email Marketing Guide, Marketing Automations, Preferred Partner, Social Cookie Media Marketing Julie Colangelo

Eight Ways to Close Sales Faster Using Marketing Automations

Automating your marketing process saves time by cutting out manual tasks, streamlines your lead-flow process, and increases your overall conversion rates.

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Advertising Strategy, Captioning, Design, Creative, Marketing Guide, Marketing Strategy, Social Cookie Media Marketing Julie Colangelo Advertising Strategy, Captioning, Design, Creative, Marketing Guide, Marketing Strategy, Social Cookie Media Marketing Julie Colangelo

How to Stop the Scroll and Create Amazing Content for Your Brand

Looking to refresh your brand? It's time to get creative! If you are ready to start optimizing the creative side of your next digital ad campaign, check out our quick list of design tips below!

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Video Marketing, Email Marketing, Digital Advertising, Captioning, Guide, Small Business Help, Marketing Strategy, Social Cookie Media Marketing Julie Colangelo Video Marketing, Email Marketing, Digital Advertising, Captioning, Guide, Small Business Help, Marketing Strategy, Social Cookie Media Marketing Julie Colangelo

Important Digital Marketing Statistics for 2023

The Social Cookie Team has compiled a list of stats that every team should consider in 2023. Let’s dive in!

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Marketing Guide, Marketing Strategy, Small Business Help, Digital Advertising, Advertising Strategy, Social Cookie Media Marketing Julie Colangelo Marketing Guide, Marketing Strategy, Small Business Help, Digital Advertising, Advertising Strategy, Social Cookie Media Marketing Julie Colangelo

Boosted Posts vs Ads Manager - Which is More Effective?

Organic posts typically only reach 1-2% of your followers on any given day - even if you are consistently producing quality content. So, how do companies reach more followers? By investing in consistent paid advertising strategies.

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Marketing Guide, Advertising Strategy, Strategy, Marketing Strategy, Social Cookie Media Marketing, Digital Advertising Julie Colangelo Marketing Guide, Advertising Strategy, Strategy, Marketing Strategy, Social Cookie Media Marketing, Digital Advertising Julie Colangelo

Increase Conversion Rates with these A/B Test Best Practices

A/B Testing helps to determine what best resonates with your audience and provides specific insights so that you can make INFORMED business decisions. And better information at your fingertips will help you to increase the likelihood of future conversions.

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Instagram Guide, Hashtag Guide, Social Cookie Media Marketing Julie Colangelo Instagram Guide, Hashtag Guide, Social Cookie Media Marketing Julie Colangelo

5 Reasons Branded Hashtags Should be Part of Your Marketing Strategy

An Instagram post that utilizes at least one hashtag will on average do 12% better than a post with zero hashtags. Branded hashtags, in particular, are a great way to drive brand promotion and organic engagement. Let’s dive into five reasons why creating a branded hashtag will help drive engagement with your brand and company.

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