Eight Ways to Close Sales Faster Using Marketing Automations
FACT: Whoever has the best follow-up automations wins the sale.
It typically takes multiple follow-ups and retargeting campaigns to entice customers to buy a product or service, but unless your company has a streamlined way to consistently nurture leads and clients, you are most likely missing out on sales opportunities. This is where drip automation strategies come into play. Automating your marketing process saves time by cutting out manual tasks, streamlines your lead-flow process, and increases your overall conversion rates.
8 Ways to Use Marketing Automation to Close Sales Faster
Website Leads: Only 3% of your market is actively buying. 56% aren't ready to buy, and 40% are thinking about it. Following up with your leads keeps you top-of-mind until they're ready to buy.
Proposal/Quote Follow-Up: 80% of sales require 5 follow-ups after an initial meeting. Support busy sales reps with automated lead nurturing and deal tracking.
Client Onboarding: First-time buyers are really "tryers." Send them a series of helpful onboarding messages so they become confident long- term customers, and so that they know what to expect from you.
Lost Sales: 75% of buyers admit to making impulse purchases, leading to nearly half having buyer's remorse. Automated follow ups may save the sale when competitors drop the ball.
Inactive Clients: Out of sight, out of mind? Not with a lead nurturing campaign to MIA clients. A gentle nudge is all it takes to bring in instant revenue and reactivate fresh inquiries to people who already know and like you.
Webinar/Event Follow Up: 78% of buyers polled have taken appointments or attended events that came from an email invitation. Boost your event ROI with pre- and post-event messages.
Retargeting boosts response up to 400%. Upload your prospect database to Google or Facebook and continue drip marketing on social media. Sales is all about the multiple touches, so leverage your data to increase ROI.
Cold Outreach: Warm up prospects with a year-long lead nurturing campaign. You'll be top of mind when they're ready to reach out for help.
Interested in learning more about what automations could do for your business? Schedule a free 30-Minute Brainstorm with Lori and The Database Divas team today!
The Database Divas are our email marketing/text campaign/automation gurus and a preferred Social Cookie Partner. Learn more about their team here.
