Blog
Welcome to our musings.
Here we share our recipes for success, case studies, expert social media tips and tricks, and whatever else is on our mind.
Fun and interesting facts about Social Cookie and the world of digital advertising!
To increase brand discovery, reach new audiences, and retarget to potential leads, your company needs to start investing in a digital, paid advertising strategy.
Eight Ways to Utilize Digital Advertising To Increase Brand Awareness and Conversions
To increase brand discovery, reach new audiences, and retarget to potential leads, your company needs to start investing in a digital, paid advertising strategy.
Eight Ways to Close Sales Faster Using Marketing Automations
Automating your marketing process saves time by cutting out manual tasks, streamlines your lead-flow process, and increases your overall conversion rates.
How to Stop the Scroll and Create Amazing Content for Your Brand
Looking to refresh your brand? It's time to get creative! If you are ready to start optimizing the creative side of your next digital ad campaign, check out our quick list of design tips below!
Important Digital Marketing Statistics for 2023
The Social Cookie Team has compiled a list of stats that every team should consider in 2023. Let’s dive in!
The Top 5 Benefits of Using a Marketing Agency
If you are looking for cost effective ways to get the most out of your marketing budget, consider hiring an agency!
Marketing 101: Setting up Facebook Business Manager
Having an optimized account is SO IMPORTANT for your business to successfully run ads and to maximize your digital spend and growth.
Boosted Posts vs Ads Manager - Which is More Effective?
Organic posts typically only reach 1-2% of your followers on any given day - even if you are consistently producing quality content. So, how do companies reach more followers? By investing in consistent paid advertising strategies.
Increase Conversion Rates with these A/B Test Best Practices
A/B Testing helps to determine what best resonates with your audience and provides specific insights so that you can make INFORMED business decisions. And better information at your fingertips will help you to increase the likelihood of future conversions.
5 Reasons Branded Hashtags Should be Part of Your Marketing Strategy
An Instagram post that utilizes at least one hashtag will on average do 12% better than a post with zero hashtags. Branded hashtags, in particular, are a great way to drive brand promotion and organic engagement. Let’s dive into five reasons why creating a branded hashtag will help drive engagement with your brand and company.
You’ve Got Mail: How to Create an Effective Email Marketing Campaign in 2022
Email is so 1990’s right? Think again! People are more likely to use email than any other platform including social media giants like Facebook and Instagram.
Do You Know How To Measure Instagram Success?
Do you typically blindly post and just hope for “good” engagement?
If your answer is yes, it’s time to start using Instagram’s easy-to-use analytics tools.
Times Are Still Uncertain - Do You Have a Marketing Plan for 2021?
Even now in the new year, constant change seems to be the new “normal.” So what should small businesses included in their 2021 Marketing Strategy? And yes, you definitely need one!