Organic posts typically only reach 1-2% of your followers on any given day - even if you are consistently producing quality content. So, how do companies reach more followers? By investing in consistent paid advertising strategies.

An Instagram post that utilizes at least one hashtag will on average do 12% better than a post with zero hashtags. Branded hashtags, in particular, are a great way to drive brand promotion and organic engagement. Let’s dive into five reasons why creating a branded hashtag will help drive engagement with your brand and company.

Even now in the new year, constant change seems to be the new “normal.” So what should small businesses included in their 2021 Marketing Strategy? And yes, you definitely need one!