An Instagram post that utilizes at least one hashtag will on average do 12% better than a post with zero hashtags. Branded hashtags, in particular, are a great way to drive brand promotion and organic engagement. Let’s dive into five reasons why creating a branded hashtag will help drive engagement with your brand and company.

Do you typically blindly post and just hope for “good” engagement?

If your answer is yes, it’s time to start using Instagram’s easy-to-use analytics tools.