Blog
Welcome to our musings.
Here we share our recipes for success, case studies, expert social media tips and tricks, and whatever else is on our mind.
Boosted Posts vs Ads Manager - Which is More Effective?
Organic posts typically only reach 1-2% of your followers on any given day - even if you are consistently producing quality content. So, how do companies reach more followers? By investing in consistent paid advertising strategies.
Increase Conversion Rates with these A/B Test Best Practices
A/B Testing helps to determine what best resonates with your audience and provides specific insights so that you can make INFORMED business decisions. And better information at your fingertips will help you to increase the likelihood of future conversions.
5 Reasons Branded Hashtags Should be Part of Your Marketing Strategy
An Instagram post that utilizes at least one hashtag will on average do 12% better than a post with zero hashtags. Branded hashtags, in particular, are a great way to drive brand promotion and organic engagement. Letβs dive into five reasons why creating a branded hashtag will help drive engagement with your brand and company.