The Top 5 Benefits of Using a Marketing Agency
By: Kate Ford
Working with a limited marketing budget? It is time to get creative.
The average marketing manager starts at anywhere from $50,000 to $65,000 per year. When you break that down, your average cost is over $1,000 per week. And this number doesn't include their benefits package.
If you are looking for cost effective ways to get the most out of your marketing budget, consider hiring an agency!
Agencies give you access to a team of expert marketers for one, budget-friendly monthly price. Social Cookie's Starter Package, for example, is $997/month (only $249/week) saving you more than 75% of what you would normally spend on ONE digital marketer.
Besides saving money, agencies also:
Help you to save time. Social media not your forte? Need advice on how to test different digital ads? Tired of spending time learning all of the latest trends? With an agency in your corner, you don’t need to be a marketing expert. Agencies are equipped with individuals who excel at designing graphics, capturing advertising leads, and staying up-to-date on new features. This helps to take projects off of your plate and gives you more time to focus on what you do best - running your business.
Give you access to Industry Experts. Agencies hire a team of people that specialize in a variety of areas from design to copywriting to advertising and more! With different agency packages or a monthly retainer, you unlock access to their entire team instead of focusing your budget on one internal team member who might excel in certain areas but not others.
Allow you to utilize previously untapped resources. Agencies stay on top of the latest trends, learn new technology, and offer their clients a broader overall skillset. If you have a particular vision for your brand and your next campaign, agencies have the manpower, resources, and knowledge to make that happen.
Stimulate creativity and growth. An agency team can offer fresh perspectives for your business. They will offer insights on cost-effective marketing tools that might work for your brand and can also utilize their own personal network to your brand’s advantage.
Keep your content, campaign schedule, and all things strategy organized. Marketing is a waste of time and money without strategy. Agencies will help you to develop a yearly, quarterly, and monthly strategy to streamline your brand and consistently stay in front of your target audience. Agencies often use schedulers, CRM software, and more to keep content organized and easy to manage.
It is important to remember that marketing is an ever evolving process. As Guerrilla Marketing author, Jay Conrad Levinson notes, “Marketing is not an event, but a process… It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely."
If your internal team is struggling with innovation or if your business is just starting out, marketing agencies are a smart option to consider. They allow your internal team to work on projects more suited for their skillset while outsourcing more difficult marketing tasks to a team who lives and breathes all things within the marketing sphere.
Considering Outside Help? Book a Call with Social Cookie!
At Social Cookie, our expert team focuses on creative solutions for one budget-friendly price. If you are ready to kick your marketing up a notch, book a FREE 30-minute strategy session with us! We can discuss where you are currently at in your marketing goals, set up training sessions, or reactivate your previous Social Cookie plan. We are ready to take your digital advertising from good to BEST! Let’s chat soon!
