Important Digital Marketing Statistics for 2023
By: Kate Ford
Digital marketing isn't going away any time soon. Staying relevant and top-of-mind in today's competitive market requires consistent content and pay-per-click strategies, a firm grasp of digital best practices, and a working knowledge of the latest platform updates. Marketing statistics are a great way to learn about current trends, what competitors are doing, and they can also provide insights on ways to start innovating your current marketing strategy.
The Social Cookie Team has compiled a list of stats that every team should consider in 2023. Let’s dive in!
Digital Advertising:
Wondering how to get your brand in front of a new audience? Digital advertising is a great place to start.
Utilizing digital ad campaigns can help to increase brand awareness by 80%.
Customers are 155% more likely to search for your brand after viewing an ad online.
Abandoned shopping carts and lost leads? Try a retargeting ad! Studies have shown that consumers are 70% more likely to make a purchase if you consistently remarket your products to them.
Under the impression that potential customers ignore ads? Think again! 65% of customers click on digital ads.
62% of the entire planet is on social media and overall active user growth increased by 5% last year. Are you taking advantage of this huge potential audience with targeted paid advertising strategies?
With a 200% return on investment, digital advertising offers an ROI that is hard to beat.
Video Marketing:
Not making many videos for your brand? You should be!
Videos are shared 1200% MORE than text and links combined. Video creation from short ads to stories to Live features are vital for brand success.
80% of video marketers claim that video has directly increased sales.
Speaking of video content, YouTube is the second most visited website in the WORLD and reaches more people in younger demographics than any TV network.
Older generations love YouTube too! 49% of YouTube visitors are over the age of 65.
40% of businesses plan to incorporate TikTok into their marketing strategy, and TikTok is the fastest growing social media platform in the world. It has reached 1 billion active users in just five years. For comparison, it took Facebook eight years to reach 1 billion active users.
Captioning:
Captioning has become increasingly popular within the last couple of years, especially with younger generations.
85% of Facebook videos are watched on mute. If your video does not have captions, you aren’t likely to catch your audience’s attention.
Unsurprisingly given the stat above, adding captions to videos increases video views by 40%.
Captions help to give your keyword strategy an automatic boost. Search engines use crawlers to read captions within videos and then can match those captions to specific keywords. This helps to rank your video higher in search results.
Email Marketing
Email marketing is still an extremely important marketing tool for businesses of all sizes.
Email marketing offers some of the BEST return on investment. The average ROI for email marketing is $36 for every $1.
Email has more active users (4 billion worldwide) than Facebook and TikTok combined.
Email is important for sale follow-ups, lead nurturing, and retargeting.
You own your email list whereas you don’t own your social media followers. If every social media platform crashed tomorrow, you would still have a powerful marketing tool in your pocket with email marketing campaigns.
Growth Opportunities
Here are some areas where, if done correctly, your business has the opportunity to shine!
63 percent of businesses don’t have a documented content strategy. Your takeaway: create a consistent, dynamic, and adaptable content strategy focused on business goals for your brand.
93% of consumers in the United States search the web to find or learn more about local businesses. Your takeaway: Make sure your digital presence is appealing, easy to find, and user friendly.
86% of consumers say they want more video content from brands they love, but only 31% of marketers use video messaging in nurture campaigns. Your takeaway: Set a reasonable goal to create more videos for your brand and start incorporating those videos into your content, advertising, and email marketing strategies.
Recent studies show that 56% of the average marketing budget is spent on digital channels, and over half of digital spending is allocated to paid advertising. Your takeaway: How does your current marketing budget compare? Are you spending enough to make digital advertising worthwhile for your brand?
When to Consider Outside Help
If all of this sounds overwhelming or out of your wheelhouse, you are not alone! Business owners have a lot on their plate and often, marketing falls to the wayside. If you and your team are looking to focus on operations and hate keeping up with the latest trends, consider setting up a free advertising strategy call with Social Cookie!
During the call, we will go over your marketing needs and see if our services would be a good fit for your brand. Plus, you will receive a Free Digital Ad Audit after the call! Each Ad Audit analyzes your latest ad campaign and provides tips on how to make your ads more successful in the future.
Interested in a chat? Book a Call and start getting your questions answered today!
Sources and Further Reading:
(2022). 100 Digital Marketing Statistics to Support Your 2022 Strategy. Marketing Evolution. https://www.marketingevolution.com/knowledge-center/50plus-data-driven-marketing-and-personalization-stats-marketers-need-to-know
(2022). The Ultimate List of Marketing Statistics for 2022. HubSpot. https://www.hubspot.com/marketing-statistics
Cueva, L. (2020, February 12). How Video Captions Help Attract and Engage More Users. https://www.lemonlight.com/blog/how-video-captions-help-attract-and-engage-more-users/
James, C. (2022, September 17). Why do all these 20-Somethings Have Closed Captions Turned On? Wall Street Journal. https://www.wsj.com/articles/why-do-all-these-20-somethings-have-closed-captions-turned-on-11663386473
Marino, S. (November 2022). 165 Strategy-Changing Digital Marketing Statistics for 2022. WordStream. https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics
Promo Team. (2021, December 30). 7 Reasons Captions on Social Media Videos are a Must in 2022. https://promo.com/blog/7-reasons-you-must-use-captions-on-social-media-videos-in-2022
Zajechowski, M. (2022, October 3). Survey: Why America is obsessed with subtitles. https://preply.com/en/blog/americas-subtitles-use/
