Marketing 101: Setting up Facebook Business Manager
By: Kate Ford
Is your Facebook Business manager a mess? Worried you broke your account?
Having an optimized account is SO IMPORTANT for your business to successfully run ads and to maximize your digital spend and growth. If your business manager isn’t set up correctly, your company will end up throwing money into a social media black hole and you run the risk of getting penalized by Facebook.
Listed below is everything you need to have an optimally running Business Manager:
Facebook Business Manager Task List
Create a Facebook Business Manager. This needs to be created by your company. If an outside agency creates the business manager for you, they will own the account.
Add anyone that will be posting or running ads for your business under the People tab.
Add your Facebook page and Instagram to your business manager. This allows you to schedule posts, check insights, and run ads through both platforms.
Domain Verification allows your business to claim your domain through Business Manager.
Pixel Creation and Web Events Configuration tracks user behavior as they interact with your brand on Facebook, Facebook apps and your website. It is very powerful for creating custom audiences and it enables reporting to see if your ads are actually effective in driving traffic and the different events that people are taking on your website.
Add pixel code to your website. This allows for the behavior tracking mentioned above to function correctly through Business Manager.
Create your Ad Account. Ads Manager is an incredibly effective tool to craft dynamic ads and to target audiences on a granular level.
Create custom and lookalike audiences to use for ads.
Connect Facebook to Instagram on three levels: on the Facebook Page level, in the Instagram App, and on Facebook Business Manager.
Lastly, verify your business and add your business information to complete set-up.
Request a FREE Strategy Call and FREE Digital Advertising Health Check
Still stuck? Or does this list look like a nightmare? Let the Social Cookie Team take care of the mess! We can fix, optimize, or start fresh for a one-time fee of $850. Trust us, your business manager is worth setting up correctly! See what other clients are saying after team Social Cookie came to the (Facebook) rescue:
"We used Social Cookie to update our Facebook Business Manager and to sync our Instagram account. They are SUPER easy to work with and answered all my questions. After optimizing our account, our ad impressions and reach TRIPLED!! Thank you to Social Cookie for helping our business grow!" - Megyn, Royal Technologies
Book a Call with Social Cookie and start getting your questions answered today!
